Rubio’s started in San Diego about 30 years ago. I first ate fish tacos in Ensanada, Mexico, which is about an hour and a half drive south of San Diego. Most of the stands serve exactly the same thing, only varying the salsa. I learned the recipe from a street vender there, which turned out not gourmet ingredients. The batter for the fish is just pancake batter. On a tortilla, with the fish is merely chopped cabbage. The white sauce is just mayonaise mixed with a little milk. Now that it sounds borderline disgusting, you’ll have to try them to believe there’re any good. People drive from San Diego for those little fishy delights. Being down by the docks, ads a romantic air, and the fact they used to be 25 cents each, didn’t hurt!
Well, Rubio saw the opportunity and opened one, then another and another. While his recipe is all heavenly,
Stuff. The only one here is in the mall on Market street, near Powell. Don’t judge by the fact that it’s in a mall, it’s good. Order the Pesky Combo.
Click on this link for more info about Rubio’s.







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